3 Tips for Using White Papers as a Part of Your Content Marketing Strategy

On May 30, 2015, Posted by , In Content Marketing,Content Strategy, By ,, , With Comments Off on 3 Tips for Using White Papers as a Part of Your Content Marketing Strategy

3 Tips for Using White Papers as a Part of Your Content Marketing Strategy First of all, why use a white paper as part of a business content marketing strategy? Simple! Lead generation. A white paper is an authoritative report giving information or proposals regarding a particular topic or issue….

The Main Objective of Your Content Strategy in 2015

On February 1, 2015, Posted by , In Content Marketing,Content Strategy, By ,, , With Comments Off on The Main Objective of Your Content Strategy in 2015

  The Main Objective of Your Content Strategy in 2015 Diversity should be the key to your content strategy in 2015. Last year, content marketing made huge strides, causing businesses to change their online marketing strategies. In particular, just about every company revived their blog and even kept it active. Well in 2015,…