3 Tips To Avoid Common Content Marketing Mistakes

On July 4, 2015, Posted by , In Content Marketing, By ,, , With Comments Off on 3 Tips To Avoid Common Content Marketing Mistakes

3 Tips To Avoid Common Content Marketing Mistakes Although content marketing is rather straightforward, many businesses are still adjusting to it. Based on some of the most common mistakes we’ve seen in regard to content marketing. Here are some tips to help you with your strategy: Create content for people There’s a big…

3 Tips for Using White Papers as a Part of Your Content Marketing Strategy

On May 30, 2015, Posted by , In Content Marketing,Content Strategy, By ,, , With Comments Off on 3 Tips for Using White Papers as a Part of Your Content Marketing Strategy

3 Tips for Using White Papers as a Part of Your Content Marketing Strategy First of all, why use a white paper as part of a business content marketing strategy? Simple! Lead generation. A white paper is an authoritative report giving information or proposals regarding a particular topic or issue….

Expand Your Content Marketing Efforts Beyond Blogs

On March 28, 2015, Posted by , In Content Marketing, By ,, , With Comments Off on Expand Your Content Marketing Efforts Beyond Blogs

Expand Your Content Marketing Efforts Beyond Blogs One of the most important trends so far in 2015 related to content marketing is the expansion beyond blogs and articles. In this blog, we’ll explain the importance of content diversity in your strategy. Businesses are starting to figure out that although blogs are important,…

Content Marketing: Total Ownership Vs. Customer Involvement

On February 6, 2015, Posted by , In Content Marketing,Content Strategy, By ,,, , With Comments Off on Content Marketing: Total Ownership Vs. Customer Involvement

Content Marketing: Total Ownership Vs. Customer Involvement The balance between total ownership of their message and customer involvement is something businesses struggle with regarding content marketing. Although marketing teams want to be in charge of their content, they also have to find ways to engage followers. Consider how this can lead to…

Google’s SEO Requirements Are Challenging but Clear

Google’s SEO Requirements Are Challenging but Clear Search engine optimisation (SEO) has become increasingly harder over the past few years. What once was enough to get a good page rank on Google probably wouldn’t be enough to even show up on the site’s search engine results page (SERP) today. For…

How To Add Leverage To Your Content Strategy

It’s no secret that creating high-quality content is the linchpin of any content strategy. That’s why it’s essential to get as much mileage out of each good piece of content as possible. The best way to do that is to publish it in many formats as possible, on as many platforms as…

Insiders Guide: What Your Clients Want From Their Marketing Agency

THE CORE COMPETENCIES AND VALUES YOUR AGENCY NEEDS TO GET HIRED IN THE NEW YEAR INTRODUCTION AGENCIES CAN ACCELERATE INBOUND RESULTS INBOUND ROI CANNOT BE DENIED Inbound marketing definitely improves marketing efficiency, effectiveness and the growth of a Company because of the convenience, versatility and the wider possibility of options we…

Why Large Brands Should Act “Smaller”

So why should big brands act smaller to gain more customers? BUILD TRUST Customers trust the companies that have full transparency. Mom and pop businesses don’t have the resources to hire lawyers to hide things from their customers; what you see is what you get. Acting small avails you to…

How Pay-Per-Click Advertising Works (Google AdWords)

If you’re reading this article, it may be because the word “Advertising” caught your eye. It’s a keyword, and if you search the word “Advertising” in Google, you’ll generate millions of results. But imagine this isn’t an article at all. Imagine you have just clicked on a direct link to your…