SEO Tips for Plastic Surgeons
Search engine optimisation is important for any business with a website. As a plastic surgeon, you have some unique opportunities to increase your visibility on search engines. Backlinking is a primary tool used for Google ranking. Google analyses all of the links on the internet which send people to your website. The higher number of quality links you have, the higher you will rank. Google recognises these links as a sign of relevance to search terms. It is crucial that you have a variety of places linking to your website. Beware of companies claiming to give you an enormous amount of backlinks. Google will lower your visibility for this type of activity because it is viewed as spamming. Your links need to be relevant and of high quality. Here are some tips for back linking to increase SEO for plastic surgeons.
Writing short articles or blog posts for relevant websites in exchange for a link is a great way to increase SEO. Industry e-zines, blogs, and even beauty related websites are typically thrilled to have articles written by a professional plastic surgeon. If you do not have time to write such articles, simply hire a professional writer to ghostwrite articles. Then, you simply have to edit and put your personal spin on it.
YouTube is not only a great marketing tool but also gives you a platform in which to place a link back to your primary website. People love “how to” videos. They also appreciate informative videos that provide a solution or help them make a decision. As a plastic surgeon, you have a number of relevant topics on which to create videos. These do not need to be expensive or time-consuming to make. Simply offer some useful information in a professional setting.
Podcasts are hugely popular. While it is time-consuming to create and market your own podcast, it is quite easy to get a guest spot on someone else’s show. Most podcast hosts are not famous people. However, a quality podcast will have a large following. Offer your interview services in exchange for a link. You could contact hosts on a variety of subjects which would be relevant to your work. You can consider everything from beauty, female issues, your industry, and even entertainment shows. The options are endless. Podcast hosts are always looking for skilled professionals to interview. Your expertise will be appreciated and rewarded with exposure and backlinks.
The key to backlinking is understanding that quality is more important than quantity. Google is a smart machine and knows the difference. Get as many quality links back to your website as possible. This will greatly improve your ranking on Google and other search engines.
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