SEO: Google’s Pigeon Update is Now in Australia
During the summer, Google released an update to its algorithm which impacted local SEO. But at the time, that update was exclusive to Google’s search results in the United States. Now, that update has been rolled out in Australia, the UK, and Canada.
This Search Engine Land article covers Google’s Pigeon update and the impact it’s had on local search results in Australia:
“This rollout happened late last week, and may indeed impact local shopping traffic for many merchants in the UK, Canada or Australia. Which again is surprising to us that they have not held this update until after the holiday shopping season.”
You may not have heard about Pigeon’s release when it first came out. Its purpose was to provide users with more relevant search results. It convinced several businesses in the U.S. to change their SEO strategies.
Here’s a quote from a Search Engine Land article that covered the update at the time of its initial release:
“Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.”
We recommend all businesses to check to see if their Google page rank was affected by the new update. If it was, then you should update your SEO strategy to take the Pigeon update into account. If it wasn’t, then that doesn’t necessarily mean that you’re in the clear. The update may not have been completely rolled out as of yet.
Google’s Pigeon update is another step Google has taken to improve its user search experience. Australian businesses will now need to update their SEO strategies to adjust to Google’s new local search algorithm.
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