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Search Engine Marketing: The Best Way I Know to Create an Innovative Strategy

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Any search engine marketing strategy starts by understanding what your customers are looking for.

Any search engine marketing strategy starts by understanding what your customers are looking for.

Search Engine Marketing: The Best Way I Know to Create an Innovative Strategy

E-commerce can make you a lot of money. However, you need to be innovative in your search engine marketing strategy if you want to have success. Whether you are selling baby clothes or information for new parents, you need to have these two elements if you want to have success online.

1) Remove All the Jargon

If you want to have success in business, then you need to speak the same language that your customers speak. The book Boost E-Commerce Sales and Make More Money notes:

Understand the keywords and the languages your customers speak. Avoid jargon. Use those keywords and that language in your marketing material so you can ensure you’re speaking to them directly to understand their problems. Then solve those problems on your e-commerce pages.

In other words, you need to have your finger on the pulse of the community that you are selling to.

2) Use an Email Opt-in Form

Sometimes, people would like to buy from you, but they are not ready to buy right now. However, once they leave your website, there is no way to communicate with them anymore. That is why it is very important to obtain their email address. If you use an opt-in box, then some visitors will give you their email. You can increase your conversion rate by offering them a free gift, such as a coupon code for your store, or possibly a free E-book. Make sure the information is useful; it represents your brand. Remember quality is a must when giving away free stuff.

Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.