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The Main Objective of Your Content Strategy in 2015

On February 1, 2015
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  The Main Objective of Your Content Strategy in 2015 Diversity should be the key to your content strategy in 2015. Last year, content marketing made huge strides, causing businesses to change their online marketing strategies. In particular, just about every company revived their blog and even kept it active. Well in 2015,…

Become Proactive and Embrace Change with Web Design Strategy

On January 23, 2015
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Become Proactive and Embrace Change with Web Design Strategy For most people, setting up a website is a fairly straightforward process.  You’re just putting all the information you have about your company up on the internet.  Plus, you might be giving customers the chance to make an online purchase.  So…

SEO: Google’s Pigeon Update is Now in Australia

On January 16, 2015
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SEO: Google’s Pigeon Update is Now in Australia During the summer, Google released an update to its algorithm which impacted local SEO. But at the time, that update was exclusive to Google’s search results in the United States. Now, that update has been rolled out in Australia, the UK, and Canada….

Social Media Marketing: Are Teens Really Leaving Facebook?

On January 9, 2015
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Social Media Marketing: Are Teens Really Leaving Facebook? Teens often play a key role in businesses’ social media marketing strategies. They were one of the first types of consumers to incorporate social media into their daily lives and are still active on social platforms today. But a recent Bloomberg article, like several other…

3 Ideas for Improving Your Social Media Content Strategy

On January 2, 2015
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3 Ideas for Improving Your Social Media Content Strategy Every business knows, or should know, the importance of using social media as a marketing tool. Where many struggles, however, is in their social media content strategy. They mistakenly believe that all they need to do is post regularly. But for…

Google’s SEO Requirements Are Challenging but Clear

On December 28, 2014
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Google’s SEO Requirements Are Challenging but Clear Search engine optimisation (SEO) has become increasingly harder over the past few years. What once was enough to get a good page rank on Google probably wouldn’t be enough to even show up on the site’s search engine results page (SERP) today. For…

Answering FAQs in Your Blog

On December 19, 2014
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Answering FAQs in Your Blog Business owners sometimes fail to write blogs that benefit their readers. The reason for this is a disconnect between what consumers want to read and what business owners want to say. Understanding this is the first step to improving your blog. As a business owner,…

How to Engage your Audience on Social Media Marketing

On December 12, 2014
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How to Engage your Audience on Social Media Marketing If there’s one thing you can’t do too much of in social media marketing, it’s interacting with followers. Participation is the one social media activity that doesn’t have diminishing returns. The biggest difference between social media marketing and traditional marketing is…

How To Write Content For Effective SEO

On December 5, 2014
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How To Write Content For Effective SEO SEO friendly content is simply content that was written with some attention paid to how a search engine might see the content. Everybody wants to rank higher and come up on the first page of Google search and get more traffic, yet they…

Don’t Let Title Tags Hurt Your SEO

On December 1, 2014
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We’ve seen a few mistakes that have derailed SEO strategies. Sometimes, businesses focus too much on keywords rather than the actual content they write. Likewise, it’s not uncommon for companies to lose sight of the user experience when they attempt to increase their brand visibility. You can apply these mistakes…