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SEO Concepts That Could Snowball Your Traffic

On April 10, 2015
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SEO Concepts That Could Snowball Your Traffic The premier way to improve your website’s search engine ranking is through search engine optimisation (SEO). Learn these two concepts and apply them if you feel they are appropriate for your situation. 301 Redirect Sometimes you might want to change your domain name,…

Social Media Marketing: Interact with Followers on Twitter

On April 5, 2015
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Social Media Marketing: Interact with Followers on Twitter There’s always a lot of buzz regarding social media marketing, and some of it has to do with its effectiveness. Basically, businesses want to know if social media is worth the investment in time and money. Research says yes. Then again, it really depends…

Expand Your Content Marketing Efforts Beyond Blogs

On March 28, 2015
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Expand Your Content Marketing Efforts Beyond Blogs One of the most important trends so far in 2015 related to content marketing is the expansion beyond blogs and articles. In this blog, we’ll explain the importance of content diversity in your strategy. Businesses are starting to figure out that although blogs are important,…

What You Need to Understand Before Planning Your Content Strategy

On March 21, 2015
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What You Need to Understand Before Planning Your Content Strategy Before you even start thinking about your content strategy, you need to accept one fact: content marketing isn’t a sprint, it’s a marathon. In this blog, we’ll explain why it’s important to manage your short-term expectations and why those who stay the…

How Social Media Marketing and SEO are Related

On March 15, 2015
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How Social Media Marketing and SEO are Related Some people talk about social media marketing and search engine optimisation (SEO) like they’re completely unrelated. In your digital marketing strategy, you should plan out ways to integrate the two practices and have them complement each other. Let’s say you start concentrating more on…

3 Tips to Work with Your Web Design Agency in Australia

On March 9, 2015
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3 Tips to Work with Your Web Design Agency in Australia When it comes to web design, you may have some pretty definite ideas about what you’re looking for.  A web design agency in Australia can help you convert your vision into reality.  Whether you want the type of website that…

3 Tips for using Images to Boost Your Social Media Marketing

On February 27, 2015
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3 Tips for using Images to Boost Your Social Media Marketing Images will boost your businesses social media engagement. The reason is because people no longer “browse,” they “experience,” and that is what images provide an experience.  In turn, that will foster a better connection with your target audience. And that…

SEO Considerations For Infinite Scrolling Websites

On February 20, 2015
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SEO Considerations For Infinite Scrolling Websites In contemporary web design, infinite scrollers are “in” – especially for content-rich blogs. However, they require special attention to ensure proper search engine optimisation (SEO) for the website. If you’re unfamiliar with the concept of an infinite scroller, it’s a special website design that’s…

3 Useful Tips to Develop Website Strategy: Consider Your Field, Your Image and Your Aim

On February 14, 2015
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3 Useful Tips to Develop Website Strategy: Consider Your Field, Your Image, and Your Aim Your online strategy will depend on exactly what you’re trying to get out of your website.  For example, if you want to attract a conservative, middle-aged clientele, you’ll probably go with a reliable, trustworthy look. …

Content Marketing: Total Ownership Vs. Customer Involvement

On February 6, 2015
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Content Marketing: Total Ownership Vs. Customer Involvement The balance between total ownership of their message and customer involvement is something businesses struggle with regarding content marketing. Although marketing teams want to be in charge of their content, they also have to find ways to engage followers. Consider how this can lead to…