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This SEO Idea Works Like Magic

On June 20, 2015
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This SEO Idea Works Like Magic I have done online marketing for many years, and I’ve come to realize that Pareto’s Principle is eerily correct when it comes to digital marketing. Now, what is Pareto’s Principle? Long story short, Pareto is a pretty famous economist who lived in the 1800’s,…

Content Strategy and Bounce Rate

On June 13, 2015
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Content Strategy and Bounce Rate Your bounce rate is the percentage of who that leave your website without clicking on multiple pages. If ten people visit your homepage, and four of them leave without clicking on any of your other web pages or refreshing the page, that means you have…

How Does PPC Marketing Work?

On June 6, 2015
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How Does PPC Marketing Work? Online advertising has become a near-requirement for businesses who are looking to pull in new clients. While there are a lot of options out there, one of the most consistently popular choices is pay-per-click marketing or ppc. Before getting involved in ppc marketing, though, it’s a good…

3 Tips for Using White Papers as a Part of Your Content Marketing Strategy

On May 30, 2015
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3 Tips for Using White Papers as a Part of Your Content Marketing Strategy First of all, why use a white paper as part of a business content marketing strategy? Simple! Lead generation. A white paper is an authoritative report giving information or proposals regarding a particular topic or issue….

A Little Known Search Engine Marketing Tip

On May 23, 2015
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A Little Known Search Engine Marketing Tip 93% of all experiences online begin with a search engine. That means SEO is more important than ever. Nevertheless, companies like Google and Microsoft keep changing the rules, moving the target, and it is becoming more and more difficult to stay on top…

Three Search Engine Marketing Tips

On May 16, 2015
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Three Search Engine Marketing Tips There is a misconception in the business world that search engine marketing is all about creating good content, and the technical side of the matter will work itself out. However, that is not the case. Yes, it is true that you need good content to…

How Google’s Mobile Update Changed SEO

On May 10, 2015
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How Google’s Mobile Update Changed SEO This year’s biggest SEO update was rolled out in April. This time, Google didn’t change its algorithm to factor in content quality, links, or local keywords. Instead, it started to assign weight to mobile-friendliness in regard to website content. Here’s what you need to know: Having a mobile-friendly…

Clean White Hat SEO

On May 10, 2015
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Clean White Hat SEO SEO has always been about knowledge. The people who are successful at putting their website atop Google’s search engine rankings always have had knowledge, pursuing information with reckless abandon, finding out the easiest way to get to the top of the first page. In the old…

How to Establish Brand Authenticity in Your Content Strategy

On April 25, 2015
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How to Establish Brand Authenticity in Your Content Strategy Authenticity is an essential component of your content strategy. One of the reasons it’s so important to post content is to establish a credible brand reputation. One way you can do this is by working hands on in your content creation process. This…

How Diminishing Marginal Returns Apply to Social Media Marketing

On April 21, 2015
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How Diminishing Marginal Returns Apply to Social Media Marketing Most advice you’ll find regarding social media marketing suggests that you should have as many social accounts as possible. The logic is that you might as well have accounts on Twitter and Instagram since there are members of your target audience who aren’t on Facebook….