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Content Strategy and Bounce Rate

On June 13, 2015, Posted by , In Content Strategy, By ,, , With Comments Off on Content Strategy and Bounce Rate

Content Strategy and Bounce Rate Your bounce rate is the percentage of who that leave your website without clicking on multiple pages. If ten people visit your homepage, and four of them leave without clicking on any of your other web pages or refreshing the page, that means you have…

3 Tips for Using White Papers as a Part of Your Content Marketing Strategy

On May 30, 2015, Posted by , In Content Marketing,Content Strategy, By ,, , With Comments Off on 3 Tips for Using White Papers as a Part of Your Content Marketing Strategy

3 Tips for Using White Papers as a Part of Your Content Marketing Strategy First of all, why use a white paper as part of a business content marketing strategy? Simple! Lead generation. A white paper is an authoritative report giving information or proposals regarding a particular topic or issue….

How to Establish Brand Authenticity in Your Content Strategy

On April 25, 2015, Posted by , In Content Strategy, By ,, , With Comments Off on How to Establish Brand Authenticity in Your Content Strategy

How to Establish Brand Authenticity in Your Content Strategy Authenticity is an essential component of your content strategy. One of the reasons it’s so important to post content is to establish a credible brand reputation. One way you can do this is by working hands on in your content creation process. This…

What You Need to Understand Before Planning Your Content Strategy

On March 21, 2015, Posted by , In Content Strategy, By ,, , With Comments Off on What You Need to Understand Before Planning Your Content Strategy

What You Need to Understand Before Planning Your Content Strategy Before you even start thinking about your content strategy, you need to accept one fact: content marketing isn’t a sprint, it’s a marathon. In this blog, we’ll explain why it’s important to manage your short-term expectations and why those who stay the…

Content Marketing: Total Ownership Vs. Customer Involvement

On February 6, 2015, Posted by , In Content Marketing,Content Strategy, By ,,, , With Comments Off on Content Marketing: Total Ownership Vs. Customer Involvement

Content Marketing: Total Ownership Vs. Customer Involvement The balance between total ownership of their message and customer involvement is something businesses struggle with regarding content marketing. Although marketing teams want to be in charge of their content, they also have to find ways to engage followers. Consider how this can lead to…

The Main Objective of Your Content Strategy in 2015

On February 1, 2015, Posted by , In Content Marketing,Content Strategy, By ,, , With Comments Off on The Main Objective of Your Content Strategy in 2015

  The Main Objective of Your Content Strategy in 2015 Diversity should be the key to your content strategy in 2015. Last year, content marketing made huge strides, causing businesses to change their online marketing strategies. In particular, just about every company revived their blog and even kept it active. Well in 2015,…

3 Ideas That Will Make People Love Your Blog

We all know how important it is to get traffic to a blog. But it’s equally important that those who visit your blog quickly become ardent fans. Otherwise, most of them will probably never return, much less share your blog with others. Here are 3 simple ideas you can use…

How To Add Leverage To Your Content Strategy

It’s no secret that creating high-quality content is the linchpin of any content strategy. That’s why it’s essential to get as much mileage out of each good piece of content as possible. The best way to do that is to publish it in many formats as possible, on as many platforms as…