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Answering FAQs in Your Blog

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In your blog, your job is to offer value to your readers -- think about what they want to know, rather than just what you want them to know.

In your blog, your job is to offer value to your readers — think about what they want to know, rather than just what you want them to know.

Answering FAQs in Your Blog

Business owners sometimes fail to write blogs that benefit their readers. The reason for this is a disconnect between what consumers want to read and what business owners want to say. Understanding this is the first step to improving your blog.

As a business owner, you have a thorough understanding of your industry. But just because you’re an expert, doesn’t mean your readers are, too. Things you might want to write about are probably too sophisticated for the average consumer.

When you write a blog, your job is to come up with content that offers value to your readers. To do this, you have to put yourself in the place of your target audience. After all, you’re not writing blogs for other business owners. You’re writing them for consumers.

A recent Forbes article explains how businesses should approach their blog content. According to the article, businesses should think about what consumers want to read about:

“How much content is the right amount to get started? Instead of thinking in terms of the number of blog posts, consider a different metric: questions your consumers may have about your services, skills, and other relevant information. Make an attempt to answer these questions before your blog launches, or during its early stages; this standard can help ensure that your audience stays engaged.”

Businesses often include a FAQ section on their website. This type of content also translates well to blogs. You’ll have to change the format and turn it into a story, but the general idea of the content is the same.
A blog that answers common questions from consumers offers real value to readers. People learn from the content and will probably read future blogs that you post. The more relative information you can provide, the better.

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